Fixing your leaky mortgage sales funnel
If you're tired of chasing leads that go nowhere, it's probably time to take a closer look at your mortgage sales funnel. Let's be honest: the old way of doing things—buying a list of names, cold calling until your throat is sore, and hoping someone says yes—is basically a fast track to burnout. It's inefficient, frustrating, and honestly, a bit soul-crushing. The modern homebuyer doesn't want to be sold to; they want to be helped through one of the most stressful financial decisions of their lives. ...